Roger Gerards is director of the Master Tailor Institute (Meesteropleiding Coupeur) in Amsterdam; a foundation dedicated to re-establishing and renewing high-quality tailoring – based on the quality of the makers and focused on the process of making – in the Netherlands.
After his studies in Cultural and Social Anthropology at Radboud University in Nijmegen and Fashion Design at ArtEZ in Arnhem, he held various positions (design, sourcing, marketing and brand consultancy) in the fashion and interior industry. From 2007-2015, Gerards was Creative Director of Vlisco Netherlands B.V. in the Netherlands. He played a crucial role in redefining and repositioning Vlisco by highlighting the meaning of the design, the unique production process – the factory – and the consumers’ experience. In 2015, he became Creative Director at BN Walls for two years, before starting at the Master Tailor Institute in 2017.
Gerards held several positions in fashion education (for example, as Head of Fashion & Textile at the Royal Academy of Art, and as chair of a European network of Textile Design educational institutes). His leadership is driven by the importance of inspiration, “the story behind what we see”, and understanding the cultural and societal value of everything we do. And make.