Brad Ballentine is a lifelong textile professional, starting his career on the factory floor at the age of 16. After working across the supply chain from textiles to apparel Brad is currently the CEO of Fox River Mills, a USA-based knitting business in operation since 1900. Through the adoption of cutting-edge design, manufacturing and decision-science disciplines, the team at Fox River Mills has successfully converted to a digital to production model. The model includes the ability to monitor POS sales for customers, which allows for in-season manufacturing adjustments that properly match supply with demand. The resulting supply chain optimization has created significant financial gains for both suppliers and customers of Fox River Mills.